Dollar Shave Club

Execution // Design, Art Direction, Copywriting, Print, Packaging, Digital, Outdoor

Design & Art Direction for the “Clean Snap” ad campaign that launched One Wipe Charlie’s. A rare NFL Endorsement campaign that tapped four NFL Centers (Travis Frederick of the Dallas Cowboys; John Sullivan of the Minnesota Vikings; Eric Wood of the Buffalo Bills; and Nick Hardwick of the San Diego Chargers). Campaign included in stadium LED Boards, Outdoor, Digital and Print. 

Instrumental in growth over a five year span of acquiring over 4 million subscribers & expanding product lines into six categories. Within the first three years of launch, in 2015, Dollar Shave claimed almost 50% of the online razor market, shaking up giants Gillette and Schick.

DSC has grown to include a team of over 600 employees globally, transforming the male grooming category. Recognized as one of the 25 most innovative consumer brands in America. The company sold to Unilever in 2016 for $1 billion.

Forbes / ‘$1 Billion Sell’ What Do You Do Next?
Forbes / The 25 Most Innovative Consumer Brands in America
Adage / NFL Endorsement Campaign 'Clean Snap' Fast Company / Butt Wipes Getting Major Face Time