Paul Mitchell

Execution // Identity, Design, Art Direction, Packaging, Video

Identity for Liquid Motion, a new Paul Mitchell collection. Encompassing versatility, flexibility, freedom & consonance. A customized logotype was developed that echoed the nature of the collection, lines and hues that melt through the hair as effortlessly as cursive penmanship.

Design & Packaging for Paul Mitchell Pro Tools. Launched Tea Tree, 2016 Scalp Care campaign.