Wake Up to Beauty

Execution // Identity, Design, Packaging,

New identity & packaging design for Wake Up to Beauty, a private label manufacturer in the bath & beauty industry. Focusing on Anhydrous formulations, meaning “contains no water”. This way of manufacturing allows for self-preserving products.

Design work consists of their own private product line & identity. A clean, simplistic palette was developed to echo their self-preserving products & processes; full concentration & free of synthetics & additives.​ A design language was developed based off the company name, invoking a call to action when you Wake Up.